The Institute of Measurement and Control (Inst MC)

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The Institute of Measurement and Control (InstMC) is a Professional Engineering Institute (PEI) and membership organisation for engineers and scientists working within the measurement, automation and control fields.

The Brief

INSTMC encourages students into engineering and science. As an organization they collaborate with related organizations in this field and inform and influence government policy in the field of measurement and control. Communicating effectively with Members, Potential Members, Engineering Professionals, Students and the Public is therefore critical.

A key part of INSTMC’s strategy was their organization’s website. INSTMC had identified that they required a new website to replace their current site which looked dated, was not engaging and not intuitive to use. The benefits to the Members were not clear and it therefore needed to be replaced with a new modern website that closely integrated with the InstMC Subscriber CRM Database.

The new site needed to reflect INSTMC’s aim of high standards of professional competence, and to provide a bridge between academic research and industrial practice.

HOW WE HELPED

A large part of the redevelopment project was done to enhance the Members’ Area on the site to demonstrate a clear benefit to the membership, adding value to the membership offering. A key priority was to be enabling the INST MC admin team to manage processes such as membership applications by automatically pulling through relevant information as required, including events into the website calendar and CCS company listing. This was achieved by helping members to join the Institute, including submission of forms and documentationto, and encouraging them to manage their accounts, from updating their details to making payments and bookings.

It was quickly identified that INSTMC would also benefit from undergoing a light rebranding, so our creative team worked collaboratively with INSTMC to create a new look for the association which would more accurately reflect their professional standing.

The Outcome

The website was received positively by both members and the public. The result is a website that is modern and future proof, as well as easy to manage and responsive - working across a range of devices including desktop, mobile and tablet.

It was a pleasure to work with INSTMC on their web project and we are delighted they are as proud of the new website as we are.